INFINITI

Medium
Experiential/Event Marketing/Digital/Social

'Drones'
How do you reveal an exciting new car to a crowd of press that has seen it all?  You give them a visual experience that is both unexpected and totally new.  We created an entirely original reveal moment using drones and a little bit of imagination.  The event created massive buzz in magazines and the automotive world as a whole, which greatly contributed to a successful launch of the QX-30.

Agency
George P. Johnson, Los Angeles