SCION

Medium
Experiential/Event Marketing/Digital/Social

'Pinball'
Inspired by the brand’s youthful and fun vision, we kicked off the 2015 National Dealers Meeting by creating the Scion Pinball Experience.  From every angle, the space was designed to make dealers feel like they were inside an actual pinball machine.

Three digital Scion pinball machines were built from the ground up and fed to a giant digital scoreboard.  Prizes were given away and the ultimate winner would get to take home an actual pinball machine.  Dealers also had the opportunity to create a personalized message right onto their own messenger bags.

As a result, dealers went home with a renewed passion for the brand and an experience they will always remember as being truly Scion.

Agency
George P. Johnson, Los Angeles