ACURA

Medium
Experiential/Event Marketing

'Sound Experience'
Inspired by the studio quality of Acura’s ELS sound system, we deconstructed the discreet listening experience into an artistically crafted, interactive installation of light and music that served as a metaphor for Acura’s brand of “Precision Crafted Performance.”

Located at the entrance of the legendary Hollywood Bowl Concert Hall, three 15-foot tunnels were fitted with an LED screen and 6 interactive tap pads.  Each tunnel focused on a specified sound.  Multiple users would be able to interact with the tap pads at the same time to create a one-of-a-kind musical experience. 

Agency
George P. Johnson, Los Angeles