LEXUS

Medium
Experiential/Event Marketing/
Digital/Online/Social

'Hoverboard Experience'
Inspired by the Lexus “Amazing In Motion” campaign, we created an immersive, wrap-around video booth that simulates the actual hoverboard experience—as if one were riding the SLIDE at the skate park featured in the Lexus video.

Through the course of 6 days, over 22,000 users got the chance to experience a ride they thought could only happen in movies. The virtual experience allowed participants to receive a unique video clip of their ride through the park and provided them with the opportunity to share it on social media.

Agency
George P. Johnson, Los Angeles

Awards
Ex Awards, 2 Silver
One Show, Bronze
New York Festival, Shortlist
Adweek's Experiential Awards, Best Consumer Activation