TWITCH

Medium
TV/Print/OOH/DOOH/Digital/Social
Events/PR/AR/In-Game Ads

'Tout Part En Live'
Tout Part En Live sur Twitch (Everything Kicks Off Live on Twitch) was a highly successful and innovative campaign that effectively showcased the live, unscripted, and unpredictable world of Twitch by featuring popular French celebrities and renowned Twitch streamers. This 360° campaign resulted in impressive triple-digit growth in brand awareness and recall for Twitch, propelling it to become the #1 go-to live streaming platform of choice in France.

Agency
Gypsy, France

Awards
Cannes, 2 Gold Lions (design)
One Show, 1 Gold Pencil, 1 Silver Pencil (design)