Gypsy
'Creative Problem Solving Reimagined'
Gypsy is a unique advertising agency model that I co-founded in 2018, bringing together the most innovative and strategic thinkers from our vast network of 8,500 Gypsies across 92 cities worldwide. Our approach differs from traditional agencies in that we create tailored teams of specialized professionals to match the specific needs of each project, providing our clients with exactly what they need and nothing they don't.
Despite being a newcomer to the industry, we had the opportunity to pitch the global account for Twitch in 2019, where we faced off against some of the biggest industry giants. Our win was a pleasant surprise, and we became Twitch's global agency of record.
Our innovative approach has also resulted in successful partnerships with top brands such as Netflix, Fox Entertainment, Intuit, DC Comics, The WWE, Skyscanner, Coffee Bean & Tea Leaf, and HBO Max. Our development of their 2022 Super Bowl Commercial was a true testament to the effectiveness of our model.