NHL

Medium
TV/DIgital/Online/Mobile

GameCenter Premium
The NHL had a problem...hockey coverage had been decreasing for years through traditional channels, disconnecting hockey fans from the game they love.  The NHL needed a campaign that would increase awareness for their NHL Gamecenter app, featuring live games which would not only appeal to die hard hockey fans, but also those lapsed fans who could no longer follow their team.  The solution was a fully integrated campaign dedicated to showing true hockey fans, featuring some of the biggest stars of the game-because after all, they're fans too.

Agency
Mcgarrybowen, New York