HONDA
Medium
Experiential/Event Marketing/Digital/Social
'Dream Canon'
Bringing to life Honda’s new mission statement “Your Dreams are Our Dreams,” we created an experience that combines the dreams and aspirations of consumers with Honda’s brand vision.
The Honda Dream Machine was an overwhelmingly amazing success, drawing in crowds of people that were willing to wait in long lines wrapped around the auto show floor just to take their own dream inspired selfie. The Honda Dream Machine created more than 70,000+ smiles during the 4 major auto shows.
Agency
George P. Johnson, Los Angeles
Awards
Ex wards, Gold
Case study video
The first ever Dream Canon by Honda
