Tourism Victoria

Medium
Television/PR/Digital

'Lose Yourself'
Nestled at the heart of Victoria, Australia, lies Melbourne – a vibrant testament to the region's flourishing arts, thriving cultures, and diverse architectural landscapes that breathe life into its very streets. In this Victoria Tourism campaign, our goal was to transcend the realm of mere visual representation and craft a narrative that not only encapsulated the striking aesthetics but also captured the romance that entices you to forsake the familiar and embrace the uncharted.

Agency
Publicis Mojo, Sydney

Awards
One Show, 1 Bronze Pencil
AWARD, 1 Silver