Charles Schwab
Medium
Television/Print/OOH/Online/Digital/Social/Logo Development/Branding
'Own Your Tomorrow'
We set out to create a campaign for Charles Schwab that reminded people of all the ways they already take action in 'owning their tomorrows' on a daily basis. This 360 campaign was highly successful in creating brand awareness for Schwab, and making the brand synonymous with people owning their own financial futures.
Agency
Crispin Porter + Bogusky
Awards
Clio, Bronze
Effie, Silver
'Anthem' - 60 sec
'Zero chance' - 30 sec
'Uptick' - 30 sec
