Gibson

Medium
Experiential/Event Marketing/Digital/Social/Merchandise

'The Gibson Legacy'
The iconic American guitar brand Gibson has undergone a change in ownership, now led by a new team with a genuine passion for guitars. Referring to themselves as a "125-year-old start-up," they've envisioned an exciting future for Gibson.

They've made a significant move by relocating their headquarters to Nashville's core, situated within a historical building constructed shortly after Gibson's founding. Central to their strategy is establishing a permanent brand experience hub in the heart of Music City.

In collaboration with our clients, we're on a mission to create the ultimate guitar experience for brand enthusiasts and music aficionados. This space is designed to fully immerse visitors in the Gibson legacy, heritage, and sound, all while becoming a standout tourist attraction in Nashville.

Agency
George P. Johnson, Nashville