Johnson & Johnson
BAND-AID – Hulk
Medium
Print/OOH
'Hulk'
This campaign for Johnson and Johnson flexible fabric Band-Aids was a print and outdoor campaign that ran in Dubai. Sometimes the right image can create a powerful punch. Pun intended. This ad was so successful that it is one of the most posted ads of all time. The image was featured on over 300 blogs and online creative magazines.
Agency
JWT, Dubai
Awards
MENA Cristal, Gold
Dubai Lynx, 2 Golds
Communication Arts, Featured
Print / Poster
Outdoor
REACH - Dental Floss
Medium
Print/OOH
'Food has no chance'
Food has no chance when flossing with Reach after meals. When this award-winning campaign launched in the Middle East, it created a huge buzz amongst young people. As a result of its popularity, Johnson and Johnson created posters of the ads which were given out as promo pieces. These posters hung in countless young peoples' rooms and served as a reminder to floss after every meal.
Agency
JWT, Dubai
Awards
MENA Cristal, Bronze
Dubai Lynx, Silver
Outdoor