TOYOTA

Medium
TV/Print

'Every bit brilliant'
Toyota has never been known as a high performance luxury car.  However, over the years, Toyota’s technology and innovation had come to rival that of its luxury counterparts on the market.  When the Toyota Camry launched, it was the recipient of a number of automotive accolades and was gaining the attention of consumers who were previously skeptical of the Toyota brand.  We created a successful campaign, showing that it’s not just the badge, but the sum of its brilliant parts.  

Agency
Publicis Mojo, Sydney