NIKE

Medium
Print/OOH/Experiential/Digital/
Online/Social/Packaging

'FIFA Football'
Barcelona Football traveled to Abu Dhabi to compete in the FIFA Club World Cup finals.  If victorious, they would be the first team in history to win a total of six competitions in a single season, beating out Liverpool’s record of five trophies won in 2001.
 
By combining Football – the most beloved sport In the Middle East – with Calligraphy – an ancient Arabic art form that had recently re-established itself in modern expression – we created a compelling campaign that not only fuelled the passion of our target, it also generated Arabic pride in hosting such a prestigious event.
 
In the end, Barcelona came from behind to defeat the South American Estudiantes in extra time, cementing their place forever in the pantheon of football history.

Agency
JWT, Dubai

Shoe display, window display and package design